After the trouble they’ve been having with their music videos and the interwebs (let’s face it – it’s the best thing they have), OK Go have announced they will leave their record label EMI on April 1st.

The band are known for their big viral video hit ‘Here It Goes Again‘ and their newest video ‘This Too Shall Pass’ have always kept control of publishing, merchandise, touring but have set up Paracadute Records to oversee the distribution and promotional aspects from now on.

Here’s the newest video that has clocked up 7 million views in 11 days.