Your flight over to the UK on a certain low-cost airline is about to get more intolerable. Some bright spark in Ryanair had the splendid idea to bombard their customers even when they ar enot on a plane by releasing a thinly-veiled celebatory single called ‘Mr. SuperFly’.

Ryanair will promote sales of Mr Superfly merchandising and the single release across its fleet and on Ryanair.com. The airline has even promised that if ‘Mr Superfly’ reaches number one it will offer free flights on selected routes for as long as the song remains a chart-topper.

The company have high hopes for the character and has commissioned an animated TV series and children’s book.

Ryanair deputy chief executive Michael Cawley said, ‘Exposure to Ryanair’s 58 million passengers is certain to make the song a massive commercial success and rescue the pop charts.’

Brace yourself and keep your kids ears safe.