Next SXSW, State plans to split itself into at least three people. ‘Getting the hang of it’ is bittersweet: you have the element of pride in your achievement when you’ve finally mastered your way around the downtown venues, can judge the distances between them and plan an effective assault on the evening’s entertainment; the downside is that you get the feeling you’ve missed so much during the learning process, if only you could spool back with the knowledge you have now.

Today was the day that State remembered to eat. For all that people rave about the amount of ‘choice’ available in America, and legendary status of this country’s gargantuan portions, Austin is a city where you really have to search for a decent breakfast.

Thursday, the day the Irish contingent start to make their presence felt.

It’s all starting to happen. Our man in Austin, Texas, Johnnie Craig shares his SXSW experiences from Day One.